Store concept by Slice of the Pie Marketing — part of the Sun Day Red growth pitch View the pitch →
SUNDAYRED

About Sun Day Red

The Story
Behind the Red

“Performance apparel for those who share Tiger’s passion for competing, on & off the course.”

“It’s More Than a Shirt. It’s a Mindset.” — Out Think. Out Work. Out Play.

The Ritual

Why Sunday. Why Red.

“Tiger Woods in red on Sundays: it’s an image etched in golfing history — as iconic as his swing and as legendary as his wins. A strong believer in lucky colors, Tiger’s mother Kultida saw red as a symbol of strength and dominance, and once Tiger started winning in red, those beliefs solidified.”

“Today, the Sunday red is more than superstition. It’s a symbol of Tiger’s relentless pursuit of excellence, and a testament to his mental fortitude under the greatest of pressures.”

The Craft

Sewn With Focus

“Every seam, every stitch, every fold of SUN DAY RED, is sewn with the meticulousness, care, and unwavering focus that has defined Tiger Woods’ legendary career.”

Macro detail of Sun Day Red polo buttons and placket
Macro detail of a dark polo collar with sewn-in stays

The Record

15
Major Championships
82
PGA Tour Wins
2019
The Comeback — Masters

Source: ESPN

“It started with a passion. The passion of competing. Of competing against ourselves. The field. The course. Life. Out of that passion, Sun Day Red rises.”
Sun Day Red — YouTube channel manifesto

Wear the Mindset

The Heritage collection — built to Tiger’s requests.

Shop the Collection